Cocio had a cool idea
When the cultish cocoa brand Cocio expanded their assortment with a quality ice, this was done in cooperation with a small Danish ice manufacturer.
Cocio, known in Denmark by almost 96% of the population, wanted to launch an ice of the same high standard as their trade mark, the drinking chocolate.
”To top it all the ice was presented in a can so exclusive that we think it might become a collector’s item. This way the brand will be known by the packaging” says market manager for Cocio Denmark, Jette Simonsen.