Kelsen signals sustainability

Kelsen has chosen to use the Europe-wide “METAL recycles forever™” environmental label on Danish Butter Cookies. This label is proof that the famous producer regards environmental concerns as a natural part of its quality concept.

“We focus on both the contents of the tin and the actual packaging itself. For instance, we use natural raw ingredients and certified palm oil, and we also want to signal that responsibility in our choice of packaging,” comments Global Marketing Director Dennis Hvam. He explains that the “METAL recycles forever™” logo will give the product an overall seal of quality, and in particular confirm that Danish Butter Cookies from Kelsen are a safe, sustainable choice.

The “Kjeldsens Danish Butter Cookies” brand is the first product Kelsen has chosen to apply the logo to. However, the company is planning to introduce it for its entire range in metal packaging.