Recycling mark to engage consumers and highlight their role in the product lifecycle

As consumers are becoming increasingly concerned about the impact of packaging on the environment, we support the adoption of a Recycling Mark. The logo - for use on pack do symbolize the sustainability benefits of metal.

The logo is part of a behavior change campaign used to help consumers better understand their role in keeping metal in a ‘forever loop’ by recycling their empty packaging and in this way it can educate and encourage the consumer to recycle.