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  • New packaging boosted sales

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New packaging boosted sales

It turned out to be a good choice when the Finnish sweets manufacturer Halva chose to use a metal packaging in their sales promotion.  

The liquorice product ”Lakritsi” boosted sales with more than 3 times the budget. 

At a price sensitive market Halva differentiated their product by several lengths from the competitors by using a trendy and eye-catching metal packaging.  

”The product appears more exclusive and interesting and thereby it gets more difficult to compare prices,” informs Marketing Manager Esa Harkonsalo.

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The packaging as in-store promotion ”All in all the metal packaging has been a cost efficient way to packaging and in-store promotion in one”. Read more
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