Premium Lurpak packaging: Metal meets the needs!
Envases was chosen to develop an outstanding packaging that reflects the quality and the price level of and exclusive product: Lurpak Slow Churned butter.
The product is launched to boost the Lurpak brand and to help drive category value by giving new customers a reason to buy Lurpak while providing existing customers with the opportunity to trade up.
The eye-catching butter box is made of recyclable silver-coloured aluminium, embossed with the Lurpak name and logo. This adds to the shelf impact needed and it supports the premium feel of the product, which is sold at a premium price.