The Metal Packaging Manufacturers Association (MPMA) serves as the primary advocate and representative body for the metal packaging industry in the United Kingdom. UK Sales Director Geoff Courtney is the current MPMA Chairman, playing a pivotal role in leading the association. On behalf of its members, the association undertakes a wide array of activities aimed at promoting the sector’s interests, ensuring its sustainability, and fostering a favorable operating environment. The chairman of the MPMA plays a crucial leadership role in guiding the association’s strategic direction and representing the industry at large.
Geoff Courtney Appointed MPMA Chairman 2025
In addition to my responsibilities for Envases Liverpool in the UK, I am very pleased to have been nominated by my peers in the metal packaging industry to be the Chairman of the MPMA in 2025.
Geoff Courtney, UK Sales Director
Advocacy and Representation
A core function of the MPMA is to be the unified voice of the UK’s metal packaging sector. This means representing the industry’s interests to government, regulators, and other stakeholders. The association takes part in policy discussions, especially on environmental and operational matters. This helps ensure that laws and regulations are fair and support the industry’s growth. By presenting a united voice, the MPMA can influence outcomes on critical issues that affect its members.
Promoting Sustainability and Benefits
TThe MPMA leads efforts to promote the sustainable attributes of metal packaging. It highlights the high recyclability of materials such as steel and aluminum. The association also uses educational programs, awards, and communication channels to inform consumers, brands, and policymakers. Messages focus on the environmental advantages of metal packaging, including its role in a circular economy. Metal packaging also helps reduce food waste.
Technical and Operational Support
TThe association provides technical support and guidance to its members. It operates through committees and working groups formed by representatives of member companies. This collaborative approach helps members share best practices. It also supports the development of industry-wide standards on operational and technical issues.
The Role of the Chairman
The chairman of the Metal Packaging Manufacturers Association holds a pivotal leadership role. This position is responsible for steering the organization and ensuring its effectiveness. The role is multifaceted and encompasses several key responsibilities:
- Strategic Leadership: The chairman is instrumental in setting the strategic direction of the association. This involves working closely with the members’ council and the management team to identify priorities, set goals, and develop long-term plans that align with the industry’s needs and challenges.
- Governance and Oversight: A primary duty of the chairman is to ensure that the association operates with high standards of governance. This includes overseeing the functioning of the board and its committees, ensuring that decisions are made effectively and in the best interest of the members.
- External Representation: The chairman acts as a key public figurehead for the MPMA and the wider metal packaging industry. This involves representing the sector at conferences, in meetings with government officials, and in discussions with other industry bodies. Effective communication and advocacy are central to this aspect of the role.
- Member Engagement: Fostering strong relationships with member companies is another crucial responsibility. The chairman works to ensure that the association remains responsive to the needs of its members and that there is effective communication between the leadership and the membership.
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